New PR Bureau service is a commercial offering but is being launched to meet a growing demand from corporate and institutional clients who want to get their message out to our highly influential readership in Thailand and around the world.
The Thai Examiner is to launch a PR Bureau to process public and commercial announcements for organisations, firms and public agencies in Thailand on a commercial basis as separate but complementary news and information service to the website’s increasingly popular incisive, balanced and honest news coverage of Thailand.
The Examiner PR Bureau will be a new news service from the Thai Examiner that brings readers commercial and PR news prepared by a dedicated news team.
The service is aimed at commercial bodies, public institutions and individuals who want to get their message out to our readers.
Start your sponsored article initiative here – it’s not a cost but a permanent brand and income investment
All articles published must first of all be paid for including the preparation of the editorial content.
To order or enquire about our sponsored article service email: advertising@thaiexaminer.com and our sales representative will guide you through the process, terms and conditions.
All our articles remain online forever provided they pass our strict screening, editorial requirements and standards. This is a brand investment and not a cost.
PR News sponsored article service – tariff of charges: |
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| Preparation of one article from 600 to 1,500 words: | $250 | |
| Publication of the article on the Thai Examiner: | $750 |
The process for this includes:
- Sending you an account and proforma invoice for $250 to have a sponsored article prepared by the Examiner PR Bureau. Payment of the invoice is on the basis that the final article remains the property of the Thai Examiner which retains copyright and full editorial control over the piece which may also be published on other services and syndicated international platforms linked with the Thai Examiner.
- This includes video, audio and other materials which may also be produced to accompany the article.
- Once the article is completed, the fee for its publication of $750 will be raised as the invoice must be paid before the editorial piece is published under our PR News section but may also be published live on other news feeds and services where it is deemed appropriate.
- There is a strict quota limit on the number of these articles that may mean a delay in publication. Advanced planning and preparation is important.
An account and proforma invoice for $250 to have a sponsored article prepared by the Examiner PR Bureau. Payment of the invoice is on the basis that the final article remains the property of the Thai Examiner which retains copyright and full editorial control over the piece. - All Thai Examiner articles are subject to strict quality control principles to preserve the integrity of the Thai Examiner, the reputation of the sponsor and the trust between our publication and its readers.
The news service is however part of the Thai Examiner range of advertising services and in this respect, it is to be differentiated from our general and investigative news service.
‘We want our readers to know that this is a commercial service but at the same time, there is no reason for this not to be genuine and approached with the highest standards in mind,’ explains the Editor of Thai Examiner. ‘The first newspapers evolved from commercial and public notices and they have a valid role to play. What we want to avoid at all costs is becoming indirect ‘influencers’ or anything like that. What you see is what you’re getting. We know our readers are intelligent enough to understand that.’
Objective, honest and factual news that is of value and of genuine interest to our readers in Thailand
Nevertheless, the Examiner PR Bureau aims to provide objective and factual news even within this environment and will not publish any information or story that is either not of genuine interest to our readers or is something that falls short of our values which include public service news reporting, honesty and balanced coverage.
‘We have thought long and hard about this service. It is a response to demand from third parties who have a legitimate right to have their voice heard even if it is on a commercial basis but we want to make sure that this differentiation is made clear while also imposing our own standards,’ Mr O’Connor said. ‘We will tweak and adjust the service as we move on.
Examiner PR Bureau banner on all stories
The PR Bureau news stories will be under its banner on Thai Examiner and will have a similar layout and style of presentation while also being published with the news website’s daily news stories and general coverage.
Each story will be edited by the newspaper’s sub-editing team and will only be published after it meets quality standards in addition to other conditions aimed at ensuring transparency and integrity.
Growing readership, syndication and more platforms
The readership of the Thai Examiner continues to grow now reaching hundreds of thousands of readers per month.
The online newspaper has also been syndicated and is featured on several closed international news platforms aimed at the financial, academic and administrative markets.
A service with honesty and integrity
Our sponsored article service is based on the integrity of our product and or our commitment to honest, balanced, factual and truthful reporting. We demand the same standard from our commercial partners.
The following are key conditions relating to this service:
- All services will be paid for in advance by bank transfer as invoices issued before commencement.
- All articles will be authentic Thai Examiner creations with the newspaper’s house style, presentation, approach to content and editorial house style. The final decision on all matters relating to content will rest with our editorial team.
- All images and photo content will also be managed and developed by a Thai Examiner photo editor and is included in the editorial creation price.
- The use and application of our network and syndication services will be at our discretion as the Thai Examiner retains copyright and ownership over the original content piece produced.
- The content may not be reproduced without permission being given by the Thai Examiner.
- Our content or online newspaper may not be used to manipulate or deceive anyone including our readers or distribution networks. This includes social media platforms and search engines.
- Any activity, product or service promoted in our articles must be entirely legal and at the same time, of interest and benefit to our readers.
- The sponsor or any promoter associated with the article must be a reputable person or organisation. Any subsequent information that comes to light that suggests the contrary will be reason to withdraw the article and terminate the contract with the advertiser.
- All our articles will be comprehensive and will offer incisive and topical news to our readers even where a commercial purpose exists.
- Articles will be written by the Examiner PR Bureau or an appointed Thai Examiner writer or journalist designated to the task and this will appear on the article.
- We may, at our discretion, agree to insert a link within the article but only where we are satisfied that it is pertinent and integral to its purposes and of benefit to our users.
- We will not accept however any attempt to use a link for any of our articles to manipulate search engine rankings or any such activity.
- Our site policy does not allow anchor text links. All links on our articles are identified clearly to our readers. This is to show a clear indication of further insight into the information contained in the article. Examiner PR Bureau content therefore will also continue with this strict policy.
- We do not accept any content relating to gambling sites or activity which is illegal in Thailand or any one of our markets or any other activity which is outside the law.
Find out how to order your PR News article from our advertising team on:
advertising@thaiexaminer.com
Join the Thai News forum, follow Thai Examiner on Facebook here
Receive all our stories as they come out on Telegram here
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